jfm-advertising-and-design-2015-feb-e-newsletter-6

Stenciled and incomplete typography

Stencils have re-emergence in the logo world.

Letterforms were originally cut in this way to prevent a paint stencil from falling apart. In brand production however, this is virtually never an issue. A stencil is utilitarian, down-to-earth, for-the-people and gives a nod to printing as a craft. These qualities are ones any logo designer should have in their back pocket.

 

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