JFM E News August 2014 – Pantone Colour of the Month

jfm-jul-2014-e-news-colour

Dewkist 13-0107

Green is said to be the manifestation of truth, as revealed in deeds and action. It’s the colour of our heart chakra, which rules our ability to love and empathize.

The blending of yellow and blue make this wonderful colour. It’s commonly associated with fertility, spring, growth and the environment, but different greens have different associations. Olive is the colour of peace while dark greens may symbolize ambition, good fortune or envy.

Precious stones jade and emerald are prized in monetary and symbolic terms, while aqua – in jewelry and nature – is the colour of emotional healing. In the natural world, snakes, lizards and many insects use green to mimic the chlorophyll greens of their surroundings.

JFM E News August 2014 – Font of the Month

Loew Font Family

Loew is a geometric sans serif font influenced by the methods of the early industrial designer’s.

Loew is a geometric sans serif font influenced by the methods of the early industrial designer’s. Pure mechanical shapes are carefully adjusted to give the characters the right form, function and usability. These subtle human touches combined with the technical detail provide great readability at both large and small point sizes. Loew is a versatile sans serif font with simple and honest geometry aimed at a wide range of modern applications. Details include over 800 characters with alternative lowercase a, e and g. Seven variations of numerals, true small caps with accents, manually edited kerning and Opentype features.

JFM E News August 2014 – JFM Update

August. The 8th month of the year. Where is 2014 going?

The good news is that the days are getting longer, and we are working our way towards another summer! This month we thought we would share a marketing piece from our friendly Australian neighbours.

Automotive marketers, the bar has been raised, because David Johns of Australian agency Chimney has put together a stunner of an ad to sell his 1999 Holden Barina.

With flames coming from its tyres, it is “style redefined” and “luxury redefined”. We wouldn’t argue with that. It has “matching seats” too. He’s also created a website to show off some digital skills and showcase the car further. And the clip has been popular, racking up over 800,000 views and being featured on a range of websites.

Perhaps its time for your business to take a step out of the box. Time for something different? We’re ready to help!

JFM E News August 2014 – Client Success

Quigley Contracting – Celebrating 10 years in business

A milestone worth sharing. Quigley Contracting has recently celebrated their 10th year in business.

JFM wish to congratulate Quigley Contracting, and thank them for their continued support and business relationship. We can,t wait to be a part of the next 10 years, and look forward to seeing the business grow further.

Check out Quigley Contracting on Facebook or their website.

JFM E News August 2014 – Marketing Tip

Despite the fact that more Kiwis are buying online—and buying with their mobile devices—many Kiwi businesses aren’t taking that into account when it comes to their websites. And that’s costing them dearly, says a report from direct marketing and digital agency Twenty.

It says bad user experience cost Kiwi businesses over $1 billion in sales to overseas websites last year, a big chunk of the total $2.3 billion spent online by Kiwis for the year in total. And the damage might be worse this year, with the increase in online spending since this time last year twice as high for offshore than for local (17 percent more spent offshore, eight percent more spent locally).

52 percent of websites overseas are mobile-ready or responsive-designed, says the report, but just 28 percent of the websites of New Zealand organisations have been optimised.

Toiletries & cosmetics sector leads the way, with just over 50% optimised

Apart from Toiletries & cosmetics, for responsive design most sectors lag

Mobile readiness in the retail space

Organisations – N = 122

JFM E News July 2014 – Pantone Colour of the Month

jfm-jul-2014-e-news-pantone

Misted Yellow 14-0837

Misted Yellow is one of the Pantone Fall 2014 Color Trends.

It is a warm, soft, muted yellow that adds a touch of optimism. We will see this shade of yellow in various prints in fashion and in the interior design world.

What makes this color so wonderful for interiors, is that it is a soft, muted tone that still has a vibrancy to it. Misted Yellow still has an energy that isn’t overpowering or overwhelming in a space. Yellow can be a bit overpowering and too high energy for most people, but Misted Yellow’s more subtle shade will have consumers gravitating to this particular hue. It is a great shade of yellow for the walls or as an accent color.

JFM E News July 2014 – Font of the Month

jfm-jul-2014-e-news-font

Clavo Font Family

Clavo is a multipurpose font family.

Its warmth comes from subtle details, classical proportions and traditional forms, while harmonious structure prevents distraction while reading. This makes Clavo a universal typeface. In all sizes, from caption to display.
The family consists of ten weights. They were not created in a linear way. The steps between the weights were adjusted carefully to avoid a mechanical graduation, in favor of optical harmony.
Clavo covers all latin languages. It contains a wide set of numerals, small capitals, fractions and other OpenType goodies. And of course every weight comes with matching italics

JFM E News June 2014 – Font of the Month

jfm-jun-2014-e-news3

Silo Font Family

Designed and built in London by TypeUnion, Silo is a fluid sans serif typeface embodying energetic curves and a clean, functional structure.

The Silo Family is made up of 6 weights, which range from a delicate Extra-Light, all the way through to a punchy, loud Extra-bold and each carry a versatility for multiple applications and uses. Silo features open type alternate characters, and extensive language support to provide a flexible, substantial user experience.

JFM E News June 2014 – Pantone Colour of the Month

jfm-jun-2014-e-news2

Tangerine Tango 17-1463

Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.

Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men’s and women’s fashion. Fashion designers featured in the PANTONE Fashion Colour Report Spring 2012, including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari and Adrienne Vittadini, are incorporating this attractive orange into their spring collections. A fun, lively take on a traditional autumnal hue, Tangerine Tango will surely carry through to fall fashion as well.