Our brief was to create a brand identity with renewed style and presence for Juice Signs, previously known as Plus Signs. With new owners, the business is entering the next phase of life and JFM believes the evolution is supported by the new name ‘Juice’ – Justin’s nickname.
The business is to be positioned as contemporary, scalable and a fresh thinker in the signage market. The identity needed to be eye catching and memorable while still being minimal readable and functional in a variety of applications.
Clients Emma and Justin particularly like classic black, simplicity and the style of renowned street artist Bansky. Bringing their personal preferences to the brand adds authenticity and personality.
