JFM Marketing and Design worked with New Zealand Trustee Services Ltd to create a new brand identity and website last year.
The overall feel for the new brand was one of clarity, energy, trustworthiness, professional integrity, and structural accuracy. Their approachable “New Zealand” character was also represented in the brand work.
The use of blue in depicting an iconic silver fern is a reflection of New Zealand sky and water, and the bright energy going into a new phase of a brand.
A suit of collateral was created for use across the business; imagery was carefully selected to reinforce the importance of relationships.
The new website design is clean, minimal but not sterile. Utilising the bright blue as a pop colour through the website allowed the vibrancy to be balanced off with a grey.
The website was created using a sectional scroll with responsive functionality, which allows large amounts of content to be accessed seamlessly and intuitively, on any device.
Want to find out more about how the team at JFM Marketing + Design can refresh your brand or build your new website? Give us a call today on 03 308 6272.
