A milestone worth sharing. Quigley Contracting has recently celebrated their 10th year in business.
JFM wish to congratulate Quigley Contracting, and thank them for their continued support and business relationship. We can,t wait to be a part of the next 10 years, and look forward to seeing the business grow further.
Despite the fact that more Kiwis are buying online—and buying with their mobile devices—many Kiwi businesses aren’t taking that into account when it comes to their websites. And that’s costing them dearly, says a report from direct marketing and digital agency Twenty.
It says bad user experience cost Kiwi businesses over $1 billion in sales to overseas websites last year, a big chunk of the total $2.3 billion spent online by Kiwis for the year in total. And the damage might be worse this year, with the increase in online spending since this time last year twice as high for offshore than for local (17 percent more spent offshore, eight percent more spent locally).
52 percent of websites overseas are mobile-ready or responsive-designed, says the report, but just 28 percent of the websites of New Zealand organisations have been optimised.
Organisations – N = 122
Misted Yellow is one of the Pantone Fall 2014 Color Trends.
It is a warm, soft, muted yellow that adds a touch of optimism. We will see this shade of yellow in various prints in fashion and in the interior design world.
What makes this color so wonderful for interiors, is that it is a soft, muted tone that still has a vibrancy to it. Misted Yellow still has an energy that isn’t overpowering or overwhelming in a space. Yellow can be a bit overpowering and too high energy for most people, but Misted Yellow’s more subtle shade will have consumers gravitating to this particular hue. It is a great shade of yellow for the walls or as an accent color.
5 Reasons Customers Leave
Control what you can
Salespeople have little control over the first four reasons why customers leave, which account for 32% of those that depart. But salespeople and business owners have complete control over at least 68% of the customers who leave.
As such, it’s in your best in your best interest to empower your employees to be engaged and encouraged to provide an outstanding customer experience.
9 Ways to Keep Them
Here are nine critical skills that will help you, and your reps, establish and maintain the right attitude with your customers — and keep them from jumping ship:
“Marketing without data, is like driving with your eyes closed.”
Following on from our note on the Marketing Association’s Digital Day Out conference last month, we found this advert – using the technology we learnt about. Its amazing how the technology is being used to immerse the viewer in the brand message, and how effective it really is.
Last week, we also attended another Marketing Association conference in Christchurch on SEO (search engine optimization). Did you know, that 95% of Kiwis and Australians use Google weekly? Imagine life without it now. Perhaps you want your website to be showing on the first results page for Google? We are all guilty of clicking those first few results, and it shows, that SEO is invaluable to your site performance. Give us a shout to learn more. Regular updates to your website can make the world of difference. We will also leave you with this video on SEO for a parting thought.
Clavo is a multipurpose font family.
Its warmth comes from subtle details, classical proportions and traditional forms, while harmonious structure prevents distraction while reading. This makes Clavo a universal typeface. In all sizes, from caption to display.
The family consists of ten weights. They were not created in a linear way. The steps between the weights were adjusted carefully to avoid a mechanical graduation, in favor of optical harmony.
Clavo covers all latin languages. It contains a wide set of numerals, small capitals, fractions and other OpenType goodies. And of course every weight comes with matching italics
The local canvas fabricator has worked for Peter May Ltd since 2011 and was named Apprentice of the Year in tier two, and also the overall winner of Apprentice of the Year 2014. Travis was presented his prize in Auckland in June, by Janet Lane, CEO of MITO (Motor Industry Training Organisation). Mrs. Lane acknowledged the very high level of award entries in the category and commended Travis for his attention to detail in his entry – a travel bag with a sewn in lining and leather tag. For Peter May Ltd, this is the third apprentice of the year award, with others winning in 2002 & 2005, and is an outstanding reflection on their quality workmanship and business operation.
At BNI a couple of weeks ago, it was JFM’s turn to present “How to build a GREAT brand” in a fun and memorable way. We can’t thank enough, our helpful landscaper, Leen Braam of Braam Landscapes Unlimited. Take a look and let us know your thoughts.
What is BNI you say?
BNI is a business and professional networking organisation that allows only one person from each profession to join any group or chapter. It is a business and professional referral organisation whose primary purpose is to exchange qualified business referrals and develop word-of-mouth marketing techniques. Perhaps networking is what is missing in your marketing mix? Give us a call for some more information.
Ashburton Baptist Preschool came to JFM, looking for a unique sense of style, setting them apart from competition, whilst instantly attracting young families.
The result – a bright, modern, and funky website, showcasing the preschools facilities and service offering. Of course, we had to do some onsite visits – ensuring the sandpits were full, the fish tanks were well cared for, and that playtime was exactly that!
We’d love to talk about what we can do for you. From brand repositioning and refreshing, right through photography, print advertising, and strategic marketing plans – give us a call.