When values align between two businesses…

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When values align between two businesses…

When values align between two businesses, the results can be spectacular.

JFM was honoured to be invited to work with Georgina Torrington on a new brand identity project with Continental in Rangiora, Canterbury.

As soon as we met the Continental team, we realised their passion for excellence and drive to create a unique, positive experience for the people they deal with was going to line up perfectly with the way JFM likes to work. In constructing a new facility, Continental envisaged a unique café that would attract visitors from far and wide. Knowing the Continental team has been held in high esteem for the past 50 years, we absolutely believed in their vision. So we set about creating an identity and communication which matched the promised delights for café visitors.

The Kingsford Kitchen brand identity is a delightful creative brain implosion. One minute the creative concept was dwelling on kitchen utensils which suggested hand-crafted quality, the next minute somebody noticed how much a sketch of an upturned egg beater looks like a Da Vinci flying machine… which segued perfectly into the cafe’s name. Kingsford Kitchen is located on Kingsford Smith Drive, named after legendary Australian aviator Charles Kingsford Smith who landed near the location in 1928 on the return leg of the first ever Trans Tasman flight. With those realisations cleared for take off, there was nothing else to do but illustrate a pioneering pilot flying an egg beater.

Click here to see the video clip to find out how JFM developed the corporate logo and brand identity for Kingsford Kitchen – Rangioria’s latest start-up cafe.

Continental celebrate their new premises opening

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Continental celebrate their new premises opening…

Our core business values that aligned together were family values and pride. 

Both companies’ work as a family and with the support of others around them they can tackle any challenge that comes their way. JFM and Continental show pride in everything they do, which has lead to both companies working together to continue both companies’ reputation for excellence.

JFM in conjunction with Continental worked together to create a 50 year anniversary stamp to represent the family owned and operated business success to have been operating since 1965. The new 50 year logo was used to great effect recently at the opening of Continentals new building. Image above shows Continental MD Greg Ward speaking at the official launch of their new facility attended by the Prime Minister and host of dignitaries and supporters of Continental.

Check out the latest happenings at Continental on their Facebook Page: https://www.facebook.com/ContinentalEventCateringNZ

Word-of-mouth marketing…

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Word-of-mouth marketing…

“Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” 

– Joe Pulizzi & Newt Barrett

 

A signage project that ‘moooooooves…

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A signage project that ‘moooooooves’…

JFM has recently undertaken a signage project that ‘moooooooves’ all around the South Island.

Woodley’s Transport, from Geraldine were in need of some vehicle signage that stood out from the rest – and matched their new long stock truck.

Check out our video here, of the process, workings behind and the finished result.

 

Ideas in action – What sets JFM’s branding process apart from others?

What sets JFM’s branding process apart from others?

Click the video clip to find out how JFM developed the corporate logo and brand identity for Kingsford Kitchen – Rangioria’s latest start-up cafe.

If you would like to find out how we can support you and your business in it’s marketing development, lets chat today! Creative Director, Jo Foster or Senior Creative, Nik Sweeney direct on 03 308 6272.

Ideas in action – How do JFM bring rural signage ideas to life?

How do JFM bring rural signage ideas to life?

Click the video clip to find out how JFM with execution by a local sign writer took a loose concept and brought it to life for Woodley’s Transport of Geraldine, a South Canterbury Transport and Contracting company who strive for top professional presentation and execution in everything they do.

If you have a small or out of the box signage idea, lets talk. We’re here to help bring ideas in to action and make a lasting impression on your customers. Contact Creative Director Jo Foster or Senior Creative Nik Sweeney direct on 03 308 6272 to hear the Woodleys’ story firsthand.

Good design can go around corners

Good design can go around corners

One tricky thing about vehicle graphics is that the message is often moving towards or away from the viewer, always at perfectly road legal speeds, officer. So the message needs to attract attention from a distance and leave the viewer with a positive impression once the vehicle has moved along. 

Another tricky thing about vehicle graphics is making sure a design which looks perfect on a one dimensional computer screen, will still look great when wrapped around the contours of real world vehicle panels. Part of solving that problem is designing graphics which work in harmony with the angles of the vehicle shape. But ultimately, achieving a beautifully finished vehicle graphic comes down to working with an excellent sign writer who can take the designers artwork and literally make it measure up against the full scale challenges of panel curves, door gaps, handles and badges.

A picture paints a thousand words, and we designers love the opportunity to use great photos as the central focus of a communication piece. Lucky for us, the team at Jackson Holmes have taken some wonderful images which really help to explain the reality of their business. By selecting a few key images and carefully blending them together, we were able to create a lively visual story about the Jackson Holmes supplementary feed service, and, on a moving billboard, this was much more engaging than a full written explanation would ever be.

JFM is delighted with the final result – and we couldn’t have achieved it without a brilliant sign writing effort from Nathan at Plus Signs and fantastic images from our friends at Jackson Holmes.

Peter May – Ruralco Marketing Excellence Award 2014

Peter May – Ruralco Marketing Excellence Award 2014

Marketing execution pays off. Toni and Peter May have recently been awarded the Marketing Excellence Award for 2014 at the Annual Ruralco Awards Dinner.

Toni says that, “Because so many small businesses are so busy doing what they do and most don’t have the expertise to understand initially these concepts, we were helped along by local marketing firm Jo Foster Marketing (JFM).

Jo and her team have drawn us into this millennium and assisted us to embrace new technology and concepts we wouldn’t have had the knowledge or confidence to try.

They have helped to give us a good understanding of brand concepts and helped us to keep focus and track our marketing goals.”

Logo & Brand Development for Ashworth Automotive

Logo & Brand Development for Ashworth Automotive

JFM have recently completed a logo and brand identity for local mechanic, Ashworth Automotive. 

Starting from scratch, JFM identified the target markets need first to design an appropriate logo and brand elements to connect with the customers. This logo has since translated into building signage, stationary, and marketing material for the launch of the new business and premises. JFM wish Corey Ashworth and the team all the best with the launch of their exciting new business at 59 Creek Road, Ashburton!