A nod to the ’60s and ’70s, PANTONE 15-1340 Cadmium Orange evokes a sentiment of optimism, fun and fantasy.
Both playful and sophisticated in its appeal, Cadmium Orange is a warm, welcoming and subtly dramatic orange shade that is striking enough to stand on its own or act as a bold contrast.
Nephrite is a typeface created by Paul Chen and published by Nine Font.
Its clean and soft family of 14 styles, 7 weights and italics. Recommended for text, magazine, book, logo and brandings.
Stencils have re-emergence in the logo world.
Letterforms were originally cut in this way to prevent a paint stencil from falling apart. In brand production however, this is virtually never an issue. A stencil is utilitarian, down-to-earth, for-the-people and gives a nod to printing as a craft. These qualities are ones any logo designer should have in their back pocket.
“Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.”
– Joe Pulizzi & Newt Barrett
Know your Facebook audience
Use Facebook Insights to find out the demographic breakdown of your audience. This data is useful as it gives you insight about content that resonates the most with your audience, and what communication style your audience responds to the best.
Don’t focus on selling on Facebook
One of the main reasons why Facebook is changing its algorithm is because more and more businesses are posting sales-driven content, as opposed to resourceful content that will provide value to their audience. Facebook is trying to steer away from this model, as they want to make Facebook’s user experience more enjoyable. Therefore, if businesses are prompted to change their Facebook marketing strategy, there will be more valuable content given to their audiences.
Post your best content on Facebook
Facebook wants people to see only the best content on their News Feed. Which means that in order for a business to see engagement on their posts, choose content that has been successful on other social media channels or your business’ content marketing platform. Content that has the most retweets, clicks, and traffic will more likely also do well on Facebook (and remember the golden rule: the best content is the content that provides your followers value).
Empower your employees to engage with your Facebook page
One of the simplest way to increase your Facebook organic reach is to empower your employees to engage with your Facebook page. The more engagement, likes, shares, clicks, your Facebook posts receive the more you can increase your Facebook organic reach.
Don’t forget to respond
If you want to receive engagement on your Facebook Page, you need to also engage with your audience. If you receive a comment, reply to that comment; if you receive a post on your business Page, reply back to that post. Adding the human touch can help your Facebook presence drastically.
It has been a busy and exciting start to the month here at JFM, with both Jo and Hayden getting married.
It was with great pleasure the JFM team were able to send Hayden off on leave to marry his beautiful best friend, and Jo to marry her dashing best friend. Jo and Hayden both were able to leave as “bride and groom chiller” we only hoped they would have stayed like this until the big day. Congraulations Jo and Hayden. We now have both newly weds back in action and ready to work with you and your marketing needs.
JFM has recently undertaken a signage project that ‘moooooooves’ all around the South Island.
Woodley’s Transport, from Geraldine were in need of some vehicle signage that stood out from the rest – and matched their new long stock truck.
Check out our video here, of the process, workings behind and the finished result.
Marketing execution pays off. Toni and Peter May have recently been awarded the Marketing Excellence Award for 2014 at the Annual Ruralco Awards Dinner.
Toni says that, “Because so many small businesses are so busy doing what they do and most don’t have the expertise to understand initially these concepts, we were helped along by local marketing firm Jo Foster Marketing (JFM).
Jo and her team have drawn us into this millennium and assisted us to embrace new technology and concepts we wouldn’t have had the knowledge or confidence to try.
They have helped to give us a good understanding of brand concepts and helped us to keep focus and track our marketing goals.”
