Introducing our new Facebook Advertising workshop

It is always challenging for business owners to know how to promote their business products and services. Facebook Advertising is an easy medium for business owners to use that can reach a large number of people quickly and best of all, with a detailed and measurable approach.   JFM Marketing + Design is pleased to launch our second social media workshop in August called Facebook Advertising workshop.

This course covers a variety of subjects including:

  • Setting Up Ads Manager
  • Campaign Objectives
  • Choosing A Target Audience
  • Creating A New Advert
  • Calls To Action
  • Difference Between Boosted Posts and Advertising
  • Factors of Successful Ad Campaigns
  • Budgeting
  • Terminology
  • Statistics And Insights

We will be running this workshop in two locations, Ashburton and Timaru. The Ashburton session will be held from 9am – 12pm on the 16th of August in the Rakaia Room at Community House, 44 Cass St Ashburton 7700. The Timaru session will be held from 9am – 12pm on the 17th of August at the Comfort Hotel Benvenue conference room, 16/22 Evans St, Maori Hill, Timaru.

If you would like to find out more, please read our Facebook Advertising web page. If you would like to secure your place on this course, which is already proving very popular, please head to our booking page.

What is marketing research?

Marketing research is the process of gathering information and insights about your market, so as to make informed decisions. It is always valuable to do a brainstorm before commencing market research, so you can decide what information is of value and that will inform future business decision making. You can research many things including your target market, current client behavior, current client needs, potential client needs and research into other products your competitors may be offering.

There are many difference methods you can use to collect this information. You can do secondary or desktop research, which involves summarising and synthesising existing research. This can be found on the internet or in dedicated analytical programs such as Google Analytics. The most important thing to remember is to pull out the information you need and collate it into a logical format, such as a summarising document, table or PowerPoint presentation.

 The other type of research you can do is primary research, which is when you go and collect the information yourself. You can do this by speaking to your clients directly, sending out feedback forms or creating surveys and customer focus groups. This can take more work but if done correctly can be of more value, as it’s specific to your needs. It is useful to plan out your questions and then to get another person to review them, to make sure they are clear. If you need any help gathering marketing insights for your business, contact JFM Marketing + Design.

The perfect font for editorial with a difference…

Font of the month – Yuzu

Yuzu is a soft sans for branding and editorial. It features rounded stroke-endings, slightly narrow caps and smooth terminals. Yuzu is the perfect font for editorial with a difference with light to extra bold options( 5 different weights).

Click here to find out more or purchase…

Welcome to our new look e-news

Welcome to our new look e-news

Welcome to our new look JFM E-news.  We decided we would take some of our own advice about keeping your brand and communication refreshed, up to date and relevant. So here it is… I hope you will enjoy it and would love to hear what you think, or what you might like to see included in the next edition.I have managed to chat to a few clients about James and my exciting news, but for anyone who I have not been able to catch up with just yet, we are expecting a new addition to our family, a baby boy who is due in August. Please let me reassure you that you will see no change in the service offered by JFM. JFM will continue to operate as normal assisting our clients with their marketing requirements while I am away from the office. I am planning on finishing in late July and returning in November.

One of the conversations I am having increasingly with clients is about their customer segmentation and how they gain a better understanding the different segments and in turn, manage their customer data. In todays marketing world it is important to have brand presence, however the business needs to be able to address the ‘customer of one’ or in other words make it personal to each customer. Knowing and understanding each customer will enable a business to be competitive and acquire and retain business.

Looking forward to the future of marketing and being able to take ‘knowing your customer’ to the next step is being able to predict your customer requirements or next purchase. As an example I have just purchased a cot and nursery furniture, so if the business that I purchased these from know that, they could then also market baby clothing and toys to me – it is not just about knowing your customer today but predicting what they want next from your business and into the future.

It is also important for any business to understand the fundamentals of their marketing and why they should continue with their marketing activity regardless of the economy. Remembering that customers come in and out of the buying cycle as their life changes and develops. Price is not the number one motivator for most purchases, its more about a need and want.

Kind regards,
Jo Foster
Founder + Marketing Consultant

What makes a great brand?

What makes a great brand?

We can all think of brands that we like in the market and when thinking of these it maybe the shape or color of the logo or the service or product that you get from the business. Our thoughts and feelings on a brand can make it complex for any business to understand.

One of the things when developing or refreshing a brand is understanding who buys your products or services and how, what, when and why they purchase is critical because it provides direction for the tone and reach, along with the overall identity of a brand. Great brands go beyond the brand to understand its real value to existing customers but also to tomorrow’s customers.

Clear Brand Strategy

For a brand to succeed, a strong undiluted brand message must exist internally but must also consistently connect with customers through various touch points. They also demonstrate a clear story delivered with passion about who they are what they do and why they matter. This focused and consistent message is not just a marketing message but an ingrained set of values which consumers buy into with passion.
Everyone Must Live the Brand
In line with the brand strategy, a vital aspect of any brand success is that the people within that brand actually demonstrate what they preach; in essence they live that lifestyle, support that brand and contribute to its success.
Uniqueness
Great brands also develop their own uniqueness, not just the product or service but the whole package.
Unfortunately, too many business’s fall in love with their brands and believe the brands speak for themselves. Having a strong point of difference in your brand is a major advantage, and developing a great messaging platform will keep your brand unique. The more distance you have from your competition, the tighter your connection will be to your customers. Do you know what your unique product, service, or selling point is? If you think you would like to know more talk to us today.

Thinking about writing a marketing plan?

Thinking about writing a marketing plan?

Without a solid marketing plan, too much is left to chance. When you rely on “hope based marketing” you’re at very high risk of losing money, time, and traction, because nothing is strategic and everything is reactive. As the old adage states, “A failure to plan is a plan to fail”

Developing a marketing plan will allow a business to plan the majority of its marketing and communication activity for the year. However it does need to be flexible enough to be able to make the most of market opportunities that may arise after the plan is developed.

A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time. Your marketing plan and budget keeps your entire team focused on specific goals – it’s a critical resource for your entire business.

Some statistics have shown that up to 85% of small- to mid-size companies operate from a budget only — without a written plan to accompany it. This explains why so many marketers are tactically focused – they’re figuring out how to spend a defined budget, instead of thinking about goals and strategies.
Writing a marketing plan is a time-consuming exercise, but it forces you to think through your strategies and relevant tactics.
It takes time to develop a good marketing plan and budget, but it’s important because it ties all of your activities to tangible goals.
It’s also a great opportunity to focus on the future, generate new ideas, and inspire your team. Even a simple plan is better than none, but when you invest more effort upfront, you’ll have a better roadmap toward your goals.

Our Recent Client Work

Our Recent Client Work

Check out what some of our clients have done recently;
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Brand – Sebco brand refresh Requirement:
As the business has grown and evolved the brand needed to reflect this and todays market.
jfm-advertising-and-design-news-2016-may-b-
Promotional items – Vision Insurance Requirement:
Needed promotional items giveaways for clients and tradeshow. The wine knives and golf balls were specifically for the members of the Bed and Breakfast Assn conference.

jfm-advertising-and-design-news-2016-may-b-3

Website – Lemacon Requirement:
To create a story about how they do business within different regions, matching the regional requirements.
jfm-advertising-and-design-news-2016-may-b-4
Website – YOA Requirement:
Presenting a profile of the services and online products utlised by YOA and their clients.
jfm-advertising-and-design-news-2016-may-b-6
Advertising – Veehof Requirements:
 jfm-advertising-and-design-news-2016-may-b-5
Advertising – Laing Properties Requirements:
To build a brand presence in the Canterbury media.
I would love to know what you think of our new look E-News or what you would like to see in here so drop me a line or give me a call.

Does Facebook advertising work?

Does Facebook advertising work?

With over 2 million Kiwis active daily on Facebook, and together with some sophisticated advertising features recently added to their platform, Facebook has emerged as a highly effective and powerful advertising medium for all businesses.

It’s very accessible to small businesses and now supports features that allow some very nice targeting options including localised geo targeting down to 3km. Facebook advertising is ideal for small businesses wanting to drive relevant traffic to their website for the purpose of generating leads and sales enquiries. The cost of advertising on Facebook is also very competitive compared to other forms of online advertising and can produce some attractive cost per conversion rates.

Facebook Ads work really well for mobiles
It’s also a great medium through which to target audiences on mobile devices as Facebook provides a great mobile user experience and this is reflected by 90% on NZ users now accessing Facebook daily on their mobiles.

How much do Facebook ads cost
You can advertise on FB from as little as $5 per day and having a big organic presence in FB is not a prerequisite, although you do require a FB page. Facebook advertising is highly complimentary to running Google ads and an ideal channel to extend your online presence. Its fast becoming a must target channel for generating leads and enquiries and you should at least have some of your budget dedicated to FB ads. Boost your organic reach with ads Many of those businesses that invested heavily in their organic Facebook programs are now frustrated and struggling with much lower organic reach. The advertising options provide the best way to more comprehensively reach followers and other target audiences.

Flexible audience targeting
Options FB provides a good demographic spread with over 50% of users being over the age of 40 and its slightly more female centric than male. Below are some of the audience targeting options and these can be used in combinations to better reach your audiences:

• Location (by area/city)
• Age brackets
• Gender
• Language
• Relationship/marital status
• Parental status
• Income
• Interests (lifestyle and entertainment interests)
• Behaviours (range of options based on online behaviours)
• Custom audiences (like Remarketing lists and email databases)
• Connections ( including followers that have liked your page)

Marketing without data…

Quote of the Month

“Marketing without data is like driving with your eyes closed”
– Dan Zarrella

A brand…

Quote of the month

“A brand is the most valuable piece of real estate in the world: a corner of someone’s mind”
– John Hedarty