Autumn 2019

Wow, 2019 has been a colourful and exciting whirlwind here at JFM, what about for you? We have farewells, celebrations, welcomes and some very exciting showcase work to share with you. 

Our rebrand has injected so much new energy into our creative studio and we are all feeling a great sense of momentum from this. How would you like some of our magic dust sprinkled your way?

We would love to hear your next big idea to help you get it off the ground.

Go Well,
Jo

Sean Lysaght and Glenn Stone tasked us with creating an iconic brand for the evolution of GSI Insurance Brokers. We didn’t just create a logo, we created a brand strategy and identity to be proud of.

The rich deep tones of blue convey the feeling of stability, strength, trust, loyalty, and intellect. Additionally, the tones of yellow gold give the feeling of confidence, optimism and enthusiasm. GSI are part of their clients’ team as their trusted advisor. The GSI icon has been carefully crafted into a refined stylised owl. The owl as a unique brand mark symbolises wisdom, intuition, and guidance. An owl possesses the ability to see what others do not see.

It was both an honour and pleasure to craft the strategy, artwork, digital and print collateral for GSI. The result is a brand that reflects the true value of the GSI service whilst GSI’s network and clients have remarked; they’re suitably impressed!

Our fantastic clients from New Zealand Foreign Trustee Services (NZFTS) came to us for a fresh new brand to align with their exciting new global direction. They wanted something that looks to the future and that represents New Zealand on the world stage.

Our creative brand strategy and identity then began. The tones of blue instill a sense of trust and the memorable brand mark can be viewed as a stylised shape of New Zealand’s land, or an arrow pointing to the future. The lines also draw on associations with the New Zealand flag, bonding the icon with overseas representations of NZFTS services.

Alongside their iconic new brand mark, we refreshed their website, LinkedIn pages and collateral. We also crafted an international brochure along with specialised translation for the Chinese market.

It has been a pleasure to be a part of Jonathan and Penny Cron’s continued global growth and expansion. The result of our work is a new found confidence in their brand and exciting new clients in exotic overseas markets.

We were thrilled when Kim from Mid Canterbury salon DNA Hairdressing approached us for a website refresh. Then we were over the moon with the amazing testimonial Kim kindly let us capture on video. Watch it by clicking the preview above.

DNA had evolved so they asked us to refresh their website to show their superior offering in the marketplace. They needed a beautiful, yet functional website. We designed a website that shows them as leaders in their industry. We conducted keyword research and wrote SEO copy to help them stay in favour with Google search.

They now have a clean website, clarity and content that’s high quality and can be used over and again in their digital channels and collateral.

Last month we interviewed Jo to get the scoop on why she rebranded JFM and how she did it. The interview was published in the Ashburton Guardian. Read below for one of the key takeaways from Jo’s interview.